SEO and Social Media: What They Really Mean and How Your Firm Should Use Them

Wednesday, February 12, 2020

12:00 PM - 1:30 PM
The Pyramid Club, 1735 Market Street

Both SEO (search engine optimization) and social media are extremely important concepts, but are often both confusing and misunderstood. In this session, we'll explore the core concepts of each in plain English. Even more importantly, we'll discuss why your firm should initiate or continue using one or both initiatives. Whether your goal is business development, marketing, or employee attraction and retention, you'll leave this season knowing how to better communicate in language understandable to attorneys, marketing, and professional staff. 

Presenter: Spencer Smith

Spencer X Smith is the founder of AmpliPhi Social Media Strategies, and an instructor at the University of Wisconsin and Rutgers University in their Mini-MBA program. He was formerly a VP of Sales for two Fortune 100 companies Spencer's been called a "Social Media Expert" by Forbes, and has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. Spencer regularly writes columns for Marketing The Law Firm and the American Bar Association, and his book ROTOMA:
The ROI of Social Media 'Top of Mind' is an Amazon bestseller.

CLM Approved Program